First impression - artistic, picture, logo, colors, fonts, white space
Is the name/address/ type of business/ info clear - easy to find / read/
Does the url show up on the business card?
Overall - positive, negative?
Style / Is it pretty?
Appearance/Artistic - colors, fonts, images, white space, logo, does it all fit
on 1 page? Does it make me want to dig in and see more or run away?
Is the purpose of the website clear (where am I and what am I doing here?)
Comments on the landing page/home page: too much or too little visual
info? use of white space. logo comments.
Appearance/Artistic - is the look and feel consistent?
Validation - HTML
Validation - CSS
(where am I and what am I doing here?
Page Titles and subheads
Credibiltiy (identification, icons, initials after name, links, honesty
Original / Useful / Interesting / Educational / Helpful / Accurate / Complete
Does it save me money (is there a coupon or 10% discount?) or save me time?
- why should Joe 6 Pack hire me as his real estate agent to buy a
Q - why should Joe 6 Pack hire me as his real estate agent
to sell a house?
Stale / Cliche / Dull / Boring / Self Serving / Lack of Trust
Strings attached? Do I need to sign up?
Am I excluded from
parts of the website - are there any secrets?
Quantity - is there too much or too little? Too many pages?
Is page size too big?
Readibility / Usability
Font size and use of white space
Too broad? All things to all people?
What is home base?
Tech - Bells & Whistles
Good / Bad / or Ugly?
Overall Website - Joe 6 Pack
What does the overall website experience do for your image - does
it register with Joe 6 Pack - and if so, is it favorable?
SEO and Marketing
Current page rank (Google) =
Keywords - real estate, fsbo
Magic Words - location location location, less than perfect
credit, finally, I believe, I will, you can count on me
Candidates for inbound links
Comments on URL
Comments to improve visibility =
3 local and 1 national examples of a competing website to review
and emulate (copy)
Website review links:
checklist with some good detailed comments
Marcia Yudkin - a