Campaign Mission Statement
Generate 2 deals in the first 12 months, 8 deals in the second 12 months.
There are 2 kinds of marketing - internet and personal (telephone / eyeball
to eyeball). There is some overlap - for example you meet someone and talk
about your website.
Regarding your internet marketing - it will always be much less important
than the personal marketing. Roughly 85% of your success is going to
depend on your personal marketing, 15% on internet marketing.
Your choices for Internet marketing:
pay someone to do it for you, do it yourself, don't do it at all
Intermediary Goals / better product and better story
Become a better (listing) real estate agent - the real deal
- better listing - better photos
- research and copy successful listings in the local MLS
- become an expert at 1 (or 1 more) neighborhood
- review the "for sale" sign
- learn more about Aurora and write an essay
- Library research
- Internet research
Use the same technique to become a better buyers agent
Significant improvement in how I market myself - the story.
Website and Business Card
Review business card and replace if necessary.
Promote and improve my visibility
Achieve page rank 1 asap
Improve the quantity and quality of inbound links to my website - 6 inbound
links of at least page rank 1 by 6 months - 20 links by 12 months
Networking - (eyeball to eyeball) - become a more interesting/entertaining
1/2 hr per week to become a better agent
1/2 hr per week marketing myself
$250 per year for guidance (do the right thing) and $150 year for expenses
(the cost of doing it)
Web Traffic Domains - This looks good, I will investigate.